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Industry Announcement

Roger Rotariu to Lead Nuseed Entry into NA Canola Market

(October 1, 2019 – Calgary, Alberta) Nuseed is pleased to announce Roger Rotariu has joined their Calgary based team as Nuseed North American Marketing Lead. Roger’s priority will be Nuseed’s introduction into the Canadian and US canola markets. He will also lead marketing strategy for Nuseed’s North American sunflower, omega-3 canola and sorghum business units. 

Roger’s 25-year career experience in North American canola crop production, including positions with Cargill and Bayer CropScience, will be key to facilitating Nuseed’s fast paced growth in North America. Roger started in 2014 with Nufarm, Nuseed’s parent company, as the Western Canada Marketing Manager and was most recently Nufarm Portfolio and Customer Marketing Manager, responsible for Canadian and North American cereal portfolios. He is also a current Director to the Canadian Seed Trade Association. 

“These are exciting times at Nuseed as we grow globally. We are pleased Roger is bringing his strategic ag marketing and business management expertise to lead Nuseed’s introduction into the North American canola market,” says Nuseed Global Commercial GM, Brent Javra.

“The opportunity to launch a new seed company into the North American canola market is truly exciting,” says Rotariu. “Nuseed is the canola market leader in Australia, with a rich bank of global germplasm and a primed canola R&D pipeline ready to bring a new opportunity to US and Canadian growers.” 

About Nuseed
At Nuseed, our R&D teams develop input plant traits for high yielding canola, sorghum and sunflower seed for our farm customers, plus proprietary output plant traits with entirely new end-use customer benefits creating new value and market opportunities. We proudly employ over 250 Nuseed employees across 11 global locations in Australia, Europe, North and South America; including two state-of-the-art Nuseed Innovation Centers, one in each hemisphere. Established in Australia in 2006, Nuseed now has grown to offer industry leading germplasm, advanced molecular capabilities, regional trials, dedicated sales and service teams, and commercial sales in more than 30 countries. Learn more at nuseed.com.